Women and makeup have a complicated relationship. Some revel in it, running from CVS to Sephora to try on every last trend, delighting in transforming their look with the flick of a brush. Others keep it simple, sticking with the bare basics and often forgetting to put it on at all. But the real question is, why? Not why do we wear it but rather, why does it work?
Makeup works because it exaggerates (or completely fabricates) our natural signs of youth, fertility and sexual availability, thus making a woman seem more appealing says Dr. Bernhard Fink, a professor at the University of Göttingen. Studies have shown that women’s faces are more attractive to both sexes near ovulation, when they’re most fertile. This hormonal shift enhances vascular blood flow under the skin’s surface which leads to visible signals—pinker cheeks and redder lips. Thus by putting on reddening lipstick, we accentuate a natural signal of fertility.
Eye makeup and lipstick work synergistically to make a face appear more feminine. “Women tend to be naturally darker around their eyes and mouths than men of the same skin tone. When women use cosmetics to darken the eyes and lips, they are exaggerating this sex difference to make the face appear more feminine,” explains Dr. Richard Russell, an Assistant Professor of Psychology.
It’s not just bold colors that matter. Foundation and cover-up also play a large role in making a woman look more attractive because even skin tones give the impression of youth. As we get older, our skin tends to get discolorations and become less even-textured, whether from the sun, scars or other kinds of damage. It’s not surprising that covering up such imperfections makes us appear younger and healthier.
The colors you wear make a massive difference to your appearance. The wrong shades make you look tired and dull, but the right colors can make your skin glow and your eyes sparkle. Together we will discover the colors that make you look healthier, younger and more attractive. You will receive a unique portfolio and swatch to take home with you, so that you can easily identify the colors that make you look more vibrant and alive every time you shop.
We will show you step-by-step how to create a beautiful, natural look that emphasizes your best features. Learn how apply make-up quickly and professionally and discover which cosmetics are right for you and learn how to apply them simply and with confidence. You will also learn how to create a stunning daytime or evening look in just a few minutes.
Permanent makeup is a cosmetic technique which employs tattoos (permanent pigmentation of the dermis) as a means of producing designs that resemble makeup, such as eye lining and other permanent enhancing colors to the skin of the face, lips, and eyelids. It is also used to produce artificial eyebrows, particularly in people who have lost them as a consequence of old age, disease, such as alopecia, chemotherapy, or a genetic disturbance, and to disguise scars and white spots in the skin such as in vitiligo. It is also used to restore or enhance the breast’s areola, such as after breast surgery.